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New Opportunities for Growth
A few months ago, the ERA leadership gathered for a productive strategic-planning meeting. At the top of the agenda was the identification of specific initiatives for the association’s future growth...
View ArticleTransparency, Compliance, and Self-Regulation: DR’s Engines of Growth
We live in a world that’s governed by complex regulations. But the rapidly growing range of marketing platforms includes everything from mass-market print advertising to highly targeted, location-based...
View ArticleThe Year in Self-Regulation
One of the inherent values of the Electronic Retailing Self-Regulation Program (ERSP) is the identification of problematic claims—express and implied—disseminated in various forms of direct response...
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